Revitalizing Brand India: Experts Discuss Tourism Marketing Strategies.

Business Session 2 on “Revitalize Brand India – Promotion and Marketing” brought industry leaders together to deliberate on ways to strengthen India’s global image as a premier travel destination.

The session was moderated by Mr. Naveen Kundu, Founder, Tourism Futures.AI, and featured eminent panelists including Mr. Suman Billa, IAS, Additional Secretary & DG Tourism, Ministry of Tourism, Govt. of India, Mr. Rajeev Kohli, Joint Managing Director, Creative Travel Pvt. Ltd., and Mr. J.K. Mohanty, Managing Director, Swosti Group.

Speakers emphasized the need to reimagine India’s tourism narrative, foster global competitiveness, and adopt innovative promotion and marketing strategies. The discussions highlighted the importance of building a strong brand identity for India in international markets to attract diverse segments of travelers and boost the tourism economy.